Sitecore DMS: where to start? Part 1: website engagement values
Sitecore’s Digital Marketing System (DMS) is packed with functionality, which to be honest can be a little overwhelming. I have sat in DMS sales and training sessions with wide eyes amazed at the...
View ArticleSitecore DMS: where to start? Part 2: digital relevancy maps
This is the second part of a series on where to start with implementing Sitecore DMS. In the first article I presented how to create an engagement value scale. In this article I will present the second...
View ArticlePrivacy vs. Security: What's the Real Cause for Concern?
Privacy has emerged as a dominant topic of debate among digital marketers this year. Consumer watchdog groups are clamoring for new protective measures. The U.S. government, including the Federal Trade...
View ArticleEmbracing the Local Movement
BGT Partners The rapid success of sites such as Groupon and Foursquare highlight the value and appetite for local content. By featuring local deals and specials, these companies are taking the concept...
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